We want to create beautiful, modern and unique products made from the best materials which never fall out of fashion – at prices that are at eye level with your wallet.

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We keep a sharp eye from start to finish on every single step of the production to ensure that we always deliver the best designs, the best quality and a responsible product which we can be proud to show our customers.

Our own frames are handmade, designed in Copenhagen and made using the best know-how and the best materials. The materials are especially selected from producers so that the design meets our high-quality standard and our Scandinavian DNA.

We are inspired by, amongst other things, the Scandinavian ”street style” combined with input from WGSN ”World Global Style Network”. But we are always on the look-out, researching non-stop and our team finds new inspiration from visits to the global fashion-metropoles, to times gone by and stuff that might, at first glance, seem outmoded and out of date, but which we infuse with a modern, Nordic twist and update to modern classics.

Our design vision is to intuitively honor the past while combining it with the Scandinavian minimalism at the same time. The result is a beautiful, timeless collection which reflects a Nordic minimalistic style combined with a modern re-interpretation of the vintage style.

We work closely together with specially trained graphic designers who interpret our designs and design-briefs and translate them into CAD and technical drawings so the product comes with the very best fit and comfort. Then we revise the drawings and fine-tune them and our design-team carefully selects the colours before the final selection.

Our producer then brings the drawings to life by making prototypes that we test for fit, size and durability according to the standing EU-standards and then, and only then, we make the final selection and quality-control.

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