Quality eyewear for everyone. An honest alternative to other opticians, based on transparency.

Democratic Eyewear was founded in January 2019 by people with extensive experience in the optical industry.

Democratic Eyewear was founded in January 2019 by people with extensive experience in the optical industry. After taking a close look at other Danish eyewear retailers and their prices, we believed we could do better.

With a burning desire to create a more honest alternative to existing opticians, we founded Democratic Eyewear, focusing on fair prices that bypass middlemen.

Our goal is to ensure that everyone has a great shopping experience with us, whether they buy online or in one of our stores. Getting new glasses should be a pleasure — not a hassle.


Professional Opticians

A great eyewear purchase starts with an accurate and professional eye exam. At Democratic Eyewear, we use the latest and most advanced equipment for our eye tests.

We have a team of skilled and professional opticians who are specially trained in using this advanced equipment and are always ready to assist and advise our customers.

In addition to eye exams, our opticians also offer eye health checks. For this, our collaboration with leading ophthalmologists is an integral part of our everyday operations.

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Transparent pricing without costly add-ons

At Democratic Eyewear, our pricing structure is entirely unique within the industry. All our products and services have transparent pricing, meaning the price that catches your eye is the price you’ll pay — no fine print.

For example, if the price tag says DKK 995, then DKK 995 is exactly what you’ll pay. You won’t encounter any unexpected add-ons like anti-reflective coating for your lenses. With us, EVERYTHING is included in the price. Simple, transparent principles define our entire philosophy.

Everyone deserves quality eyewear, which is why you’ll always find high-quality glasses at reasonable prices in our selection.

Our Customer Promise

At Democratic Eyewear, we believe getting new glasses should be a pleasure — not a hassle. That’s why our customer promise is that everyone will enjoy a positive shopping experience, whether through our webshop or in one of our physical stores.

Our skilled and professional opticians are always ready to assist and advise you on which glasses, sunglasses, or contact lenses are right for you. We recommend starting your journey to new glasses with an eye exam and health check, so we can tailor the perfect solution for you and your needs.